![]() ![]() You can either collect third-party data or use your own original data. Using the audience you've chosen above, your next step is to organize all the content and data you'll use in the infographic. An executive has more in common with a novice audience in that they only have time for the simplest or most critical information, and the effect it'll have on the business.ģ.An expert might be more interested in getting into the weeds of your numbers and posing theories around them.A managerial audience might need to see how different groups or actions affect one another.A generalist may want to better understand the big picture of a concept.A novice audience might need data whose meaning is more obvious at first blush. ![]() When thinking about the data you want to visualize, let the five audiences above dictate how advanced your data will be. Start by comparing your infographic's ideal reader with one of these five audiences - which one applies to your reader? You need to deliver "info" that's just as compelling as the "graphic," and to do that, you need to know the audience your infographic intends to reach.Īccording to Harvard Business Review, five possible audiences can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive. Infographics don't sell themselves on design alone. ![]() Identify the audience for your infographic.
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